Customer reaction is surprising (Video)

It was just another normal day in a popular pet shop. Customers came in looking to spend an exorbitant amount on a new four-legged best friend — and on the other side of the glass, adorable puppies and kittens waited to go to their forever homes. But there was one important difference — and it would change the hearts and minds of people forever. The Brazilian organization Quatro Patinhas (Four Paws) created a program called Priceless Pets – teaming up with pet stores for the surprise of a lifetime. The program replaced pet store purebreds for sale with puppies that were up for adoption and free of charge.

The catch? Customers were unaware of the swap. The pet store chain American Pet hid cameras around the store to document customers as they continued to gush over the adorable puppies in the window. When it came time to pick out pets for purchase customers were informed that their chosen dog was free of charge because they saved a life. What happened? People fell in love. A nice break from the hundreds of dollars pet store pups tend to be. However, the project did way more than just provide customers with a substantial discount. “There are thousands of animal shelters in Brazil. And most of them are overcrowded. Yet, people keep spending a lot of money to buy a pet rather than adopting one. We believe there’s no difference between purebred animals and shelter animals,” says Priceless Pets.

 Turns out it’s about the emotional connection, not the pedigree

We think we get something better by paying more for it. But not this time. The sneaky swap proved that dogs up for adoption are just as desirable as pedigrees and provided some puppies with furever homes along the way. “Better than buying a life is saving one,” says Priceless Pets. Just when you thought it couldn’t get any better, the organization is planning to bring the project to the 41 other pet stores they operate! Watch the video and stay tuned for more of this tail wagging adventure.